Our Story

At Moonaboo, everything begins with family.

We’re parents ourselves, two people who, like so many others, found that bedtime was both the most precious and the most challenging part of the day. Our little one loved cuddles, gentle sounds, and a soft glow to drift off to sleep. But finding something that truly comforted her, that we trusted and loved the look of in our home, wasn’t easy.

So, we created Moonaboo, born out of real nights, real routines, and real parenthood. Our first creation, the White Noise Teddy, became part of our own nightly ritual. It soothed our daughter to sleep with its calming hum and soft light, helping her drift off peacefully, and giving us those few quiet moments to breathe. We quickly realised we weren’t alone in wishing bedtime could feel this serene.

We test everything we make with our own family first, because if it isn’t good enough for our little one, it won’t be on our shelves. And while our journey began with a single teddy, it’s only the start. Soon, we’ll introduce more essentials, from cosy sleeping bags to thoughtful bedtime companions, each one designed to bring comfort, connection, and calm to families everywhere.

Because as parents, we know one thing for certain: when our babies rest easy, we all do.